Digital Attention Scarcity in Social Media Marketing: The Moderating Role of Immersive Brand Experience. JIRAN : Journal of Southeast Asia Studies, [S. l.], v. 7, n. 2, p. 317–323, 2026. Disponível em: http://jiran.unaim-wamena.ac.id/jiran/article/view/39. Acesso em: 30 apr. 2026.