Marketing Strategy Development Based on Service-Dominant Logic Theory by Vargo and Lusch: Empirical Evidence from the Tourism Industry in Bali, Indonesia. JIRAN : Journal of Southeast Asia Studies, [S. l.], v. 7, n. 2, p. 144–154, 2026. Disponível em: https://jiran.unaim-wamena.ac.id/jiran/article/view/27. Acesso em: 3 apr. 2026.