“Marketing Strategy Development Based on Service-Dominant Logic Theory by Vargo and Lusch: Empirical Evidence from the Tourism Industry in Bali, Indonesia”, JIRAN, vol. 7, no. 2, pp. 144–154, Feb. 2026, Accessed: Apr. 03, 2026. [Online]. Available: https://jiran.unaim-wamena.ac.id/jiran/article/view/27