Mapping the Mobility of Glamping Tourists in Kintamani: A Social Network Analysis

Abstract

Glamping, or Glamorous Camping, has become a popular form of tourism that combines nature experiences with the comfort of luxury accommodations. This phenomenon has grown rapidly as tourist preferences shift toward more private accommodations closer to nature. In Indonesia, Kintamani has become one of the leading destinations for glamping, with an increasing number of accommodations, mainly driven by millennial tourists' interest. Although there have been many studies on glamping in Indonesia, most focus on digital interests and tourist preferences, without examining mobility patterns or movements between tourist destinations. Therefore, this study aims to analyze the mobility of glamping tourists in Kintamani using a Social Network Analysis (SNA) approach. Data were collected via questionnaires from 30 glamping tourists and analyzed in Gephi to map the mobility network between destinations in Kintamani. The analysis shows that the Batur Geopark Museum and Sukawana Sunrise Spot serve as central hubs connecting various other destinations. The tourist mobility network in Kintamani tends to be dense, with high connectivity between destinations, but it is also vulnerable to disruptions at major hub centers. This study provides insights into how social and geographical factors influence tourist mobility and contribute to more effective destination management in Kintamani.

Keywords:             Glamping, tourist mobility, Social Network Analysis, Kintamani, tourist destination.