Strengthening the Inclusive Role of Muslim Communities in Digital Spaces: Da’wah Strategies and Social Media Literacy in the Era 5.0

Abstract

This article analyzes the role of the Muslim community in utilizing digital spaces as a medium for da'wah (Islamic preaching) and religious education in the 5.0 era. Using a qualitative-descriptive approach based on literature studies, this research explores how Islamic principles, particularly maqashid al-shari'ah (the objectives of Islamic law), can frame the use of digital media technology constructively and reflectively. The study's findings indicate that digital spaces, through platforms like TikTok and Islamic apps, hold significant potential in strengthening da'wah, religious education, and the formation of public ethics among Muslims. However, significant challenges also emerge, such as the spread of misinformation, amoral content, and the commodification of religion that could undermine spiritual values. Through case studies on the use of TikTok by millennial preachers and Islamic apps, this paper demonstrates that Muslims can become active agents in shaping an ethical media culture based on moderate Islamic values. Additionally, this paper recommends strengthening Islamic media literacy and developing a digital ethics framework grounded in maqashid al-shari'ah to maintain the integrity and sustainability of digital da'wah. Empowering digital preachers and developing media literacy education based on Islamic values is expected to make digital spaces an inclusive arena that supports more sustainable and beneficial da'wah for the community.